Taobao search ranking rules you know how much
when people want to buy things on the Internet, first of all, according to keyword search, your product name in line with the requirements of people’s search, it is likely to appear in the search page, more people are concerned about. Sellers want to achieve this goal, first of all need to be familiar with Taobao search rules and algorithms.
1, single product model. Including: window recommendation, a single product price, single product browsing, single product collection, single product collection rate, single product sales, single product conversion rate, the rate of return on a single product, shelf time.
2, service model. Including: special service tag (the consumer protection association, credit card, lightning delivery, detail features, gold sellers baby charity, etc.) want service, favorable rate, DSR, shop service (refund rate, complaints), logistics services (delivery time, delivery time, logistics delivery time etc.).
3, shop model. Including: Shop irregularities, unsalable products usage, Alipay, credit rating, shop shop shop collection collection quantity, conversion rate, total store sales, Taobao traffic conversion etc..
4, text model. Including: product optimization category, the property of the most complete, the property of the best, title, baby description, product evaluation, shop name, shop navigation, shop profile, etc..
1, the buyer’s history of purchase trajectory
if you love to buy baby products that are cost-effective, but also love buy in Tmall mall above, and most of the seller is to buy the Jiangsu Zhejiang Shanghai area, the end of a keyword search, Taobao will first show that conform to the habits you buy baby – a cost-effective, Tmall mall business moreover, the Jiangsu Zhejiang Shanghai area is.
2, buyers crowd characteristics
the classification of the population is mainly divided into six categories: gender, age, occupation, hobbies, purchasing power, etc.. Taobao