Six reasons for the failure of the restaurant business
many people want their own to open a restaurant, but finally opened a business failure, but because of various reasons, what is the reason of the restaurant business failure? Do poineering work every time we have a better idea, but died in the process of implementation, with all the small business today to see six reasons why restaurants fail.
in China, there are tens of thousands of hotels and restaurants opened every day, there are tens of thousands of restaurants closed, almost every one of their boss opened restaurants have good vision, but the actual operation can be quite different. We summarize the main reasons for the failure of the catering business:
paranoiaSupreme talent, insight, value, power, knowledge, identity and so on
inconstant in policy contradictions, let employees know what to do. Who knows the boss which sentence is true? The so-called no joke, say that you can’t discuss it. Small and medium restaurants to see their own reality, do a good job.
clearly tell the customer, a collection of 12% off, but in the hands of customers, has become a 2% off. He also drinks: What one says is plausible. do not discount, do not discount the seafood, the staple food is not discounted……. The vast majority of catering enterprises, do is repeat business. Customers can not be deceived.
and business positioning is not accurate, do not know what the customer needs? Don’t know what you sell? The simple view of complexity and so on are wrong proof performance.