IITF 2018 features Indias cultural prowess

first_imgOne of the most popular annual B2C events of India Trade Promotion Organisation(ITPO)), India International Trade Fair 2018, which is being held until November 27 – is attracting a large crowd at Pragati Maidan for both innovative products as well as for its vibrant eco-friendly handicraft items, which are considered as a gateway to understanding the country and cultural magnificence. It is a melting pot of diverse communities, customs, tribes, minorities, traditions and festivals. Also Read – Add new books to your shelfThis edition of the fair assumes a special significance for India as the year marks the start of the 150th birth anniversary celebrations of the Father of Nation, who always inspires us to dedicate us to the task of nation building with a focus on rural empowerment. As usual Khadi Pavilion and ‘Saras on eco-friendly Khadi, rural crafts and industry items which gel with the theme of the fair i.e. ‘Rural Enterprises in India’. Indian handicraft industry with its vast employment potential provides jobs to more than a whopping 68 million artisans. Having its meaningful interface with trade and tourism, the Indian handicrafts industry is well poised for future growth and the industry has entered into an interesting place that marks its resurgence on the global level.. Also Read – Over 2 hours screen time daily will make your kids impulsive Apart from rural handicrafts in State Pavilions and ‘Saras’, as many as 94 master artisans mainly belonging to minorities from 22 States have been making the mark with a treasure trove of their artifacts created with their traditional skills in ‘Hunar Haat’ in Hall 7. It welcomes visitors to an exciting journey that is at once timeless, fascinating and memorable evolved over the centuries. Organised by the Ministry of Minority Affairs, Government of India, the display profile ‘Hunar Haat’ features the legacy of Indian culture displays beauty, dignity, form and style to enliven the home as well as office. At the same time, the magnetic appeal of these creations resides in their exclusivity. While each product tells a story that dates back to antiquity, it also reflects a perfect fusion of functionality and artistic ingenuity. textiles, stone, metal, glass, wood, bamboo, terracotta, ceramics, cushions saree, bed covers, shawl, scarf, you name it and it is in these pages beautifully articulating the artistic mastery and excellence of Indian craftspersons who have inherited, preserved and honed ancient skills through time and adapted it for today. The Indian handicrafts industry is spread over all over India. Starting with the bamboo rain shields of Assam, Tripura and Meghalaya, worn by farmers as headgear, and the palm leaf sunshades of Andhra Pradesh, carried as umbrellas by shepherds or used as shelters in open-air weekly markets – all fine examples of the diversity of the various regions through which handicrafts are produced and used – India has a whole range. All communities have responded creatively to the diversity of climates which speak volumes about their skills and craftsmanship. IITF is impactful impression of the strength of the Indian handicraft industry which is low capital investment, high ratio of value addition, negligible import content, wide raw material base and high export potential. The handicrafts sector has emerged as one of the most important foreign exchange earners for India on a sustained basis thereby playing a vital role in the socio-economic development of the country.last_img

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